How We Work Together

Whether you're launching something new, stuck on a plateau, or preparing for a big moment, I find what's really driving it and lead the fix.

When I’m Typically Needed

1

Launching Something New:

You're expanding into a new product, vertical, or market and need it to land the first time.

I build the launch plan with your team: who it's for, how it's positioned and priced, and how it gets sold. Then I stay hands-on through launch.

2

Stalled or Inconsistent Growth:

Revenue is coming in, but it's inconsistent or slowing, and nobody agrees on why.

I find the real constraint, whether it's the product, the pitch, the pricing, the team, or the spend. Then we fix the few things that will move the number.

3

Preparing for a Major Event:

A raise, an acquisition, or diligence is coming, and your revenue story has to hold up under scrutiny.

I pressure-test your numbers and narrative the way an investor will, and fix what won't hold up before they find it.

Ways To Work With Me

1. Advisory (Light-Touch Support)
A senior operator in your corner. Regular sessions to pressure-test decisions on strategy, pricing, hiring, and growth. You run it; I help you see it clearly.

2. Project-Based (Hands-On, Defined Scope)
A defined problem with a defined finish line: a launch, a repositioning, a pricing change. Clear scope, timeline, and deliverables.

3. Fractional Leadership (Embedded, High Involvement)
Part-time executive leadership through a critical stretch: a leadership gap, a major launch, or the months before a raise. I own the outcome, not just the advice.

What I’m Brought In For:

What founders often bring me in for:

  • GTM Strategy & Launch Planning

  • Positioning, Messaging & ICP Development

  • Pricing & Packaging

  • Growth Diagnostics & Planning

  • Retention & Expansion Strategy

  • Rev Org Design & Executive Hiring

Hear from happy clients

  • "By implementing her action plan, I was able to increase my profit 50% more than anticipated, AND was able to do it retaining every current client, and even acquiring a few more!"

    Amanda Batcher, CEO & Founder

  • "Her ability to combine strategic clarity with practical execution, while grounding everything in real customer insight, is rare."

    Dr. Jocelyn Logan-Friend, Co-Founder & CEO, ANDI Labs

  • "If you're looking for someone who can help you take your company to the next level, Karen is 100% the person to call! She’s worth every penny."

    Katy Scher-Cash, CEO & Founder

  • "We would not be where we are today without her. If you’re a business owner feeling stuck or unsure of your next steps, she is the expert you need in your corner. We can’t recommend her highly enough!"

    Lindsay Bermudez, CEO & Co-Founder

  • “Innofig's tactical approach and perspective have been instrumental in helping us achieve clarity, vision, and purpose within our business strategy.”

    Bobby Bermudez, President & CEO

  • "Karen is truly exceptional. What I appreciated the most were the exercises she designed for my business partner and me, which helped clarify our path ahead.... I highly recommend Karen!"

    Amy Frost, CMO & Co-Founder

  • "Karen is amazing. Her timely delivery and clear expectations accelerated the pace at which we moved – resulting in a clear vision for our company and an immediate impact on our flagship product, ANDI. She far exceeded my expectations!"

    -Derek Frempong, Co-Founder & CTO, ANDI Labs

What’s Next?

Every project starts with a short diagnostic to identify gaps, clarify priorities, and define the best approach.

Let's Discuss