Why “fig”?
Figs are a symbol of transformation, growth, wisdom, and abundance across various cultures worldwide.
Figs are often misunderstood. They look bland on the outside, but inside they are bright, full of seeds, and rich in nutrients and antioxidants. They are also technically an inverted flower (the flowers of fig trees bloom internally and the fruit is formed from these flowers).
At InnoFig, we ensure you are reaping the benefits of your business’s full internal potential. We combine data-informed strategy, experience-informed wisdom, and thoughtful execution to ensure impact.
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Karen Gordon is a fractional executive and GTM strategist with over 15 years of experience building scalable commercial engines across SaaS, marketplaces, and vertical platforms. As the founder of InnoFig, she partners directly with founders and leadership teams to navigate moments of inflection—whether entering new markets, overhauling go-to-market strategy, or aligning teams around a scalable growth plan.
Before founding InnoFig, Karen was EVP of Revenue and a founding team member at Goodshuffle Pro, where she scaled the company from pre-revenue to 1,500+ SMB customers across 50 states and Canada. Her work delivered industry-leading results, including a 13.6x LTV:CAC, 129% NRR, and a 56% close rate—while simultaneously building an award-winning team and culture. She’s also held leadership roles at companies like LivingSocial and Surprise Ride, where she blended creative vision with analytical rigor.
Karen’s leadership combines strategic clarity with operational depth. She’s known for bridging product, marketing, sales, and CS to turn early traction into lasting scale. Clients value her ability to cut through complexity, align cross-functional teams, and build systems that outlast any single exec team.
She is based in San Diego and works with companies across the U.S.
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Revenue Strategy & Growth: GTM design, pricing & packaging, market expansion, and sales operations
Leadership & Organizational: Organizational design, team building, hiring, exec alignment, and cross-functional leadership
Market Positioning & Narrative Development: Positioning, product marketing, ICP segmentation, and narrative development
Execution & Systems Thinking: Playbooks, forecasting, KPIs, onboarding, process optimization, and RevOps infrastructure
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I've been told, "You have a book recommendation for EVERYTHING!"