How we help

Whether you’re feeling fully stuck, semi-plateaued, or ready to rocket your next venture, we can help.

1

Quit firefighting

You’re stuck in firefighting mode.

What you might be facing:

  • You’re running the business day to day, but feel like you’re flying blind

  • Your team is talented, but uncoordinated

  • You’re making gut calls without the data or structure to feel confident

How we help:

  • Create a clear GTM strategy and operating rhythm

  • Define roles, metrics, and goals so your team can execute without chaos

  • Provide executive-level support while you hire or stabilize the team

Often includes:

  • GTM planning

  • Strategic roadmaps

  • Org & role design

  • Metrics dashboards / KPIs

  • Interim exec support

2

Level up

You’re growing—but it’s not consistent.

What you might be facing:

  • You’re growing, but can’t pinpoint what’s driving it—or how to repeat it

  • Your positioning feels fuzzy or outdated

  • Sales and marketing aren’t aligned, and customer retention is uneven

How we help:

  • Rebuild your messaging and ICP targeting

  • Audit and optimize your revenue funnel (marketing, sales, CS)

  • Improve pricing, onboarding, and handoffs between teams

Often includes:

  • Positioning & messaging

  • Funnel audits

  • Pricing strategy

  • Onboarding flow design

  • Sales & CS playbooks

3

Launch smoothly

You’re launching something new—and want to scale without breaking things.

What you might be facing:

  • You’re entering a new market, vertical, or launching a new product

  • You’re moving fast and need to make sure the foundations are strong

  • You don’t have the time (or team) to build the GTM strategy from scratch

How we help:

  • Build vertical-specific GTM and launch plans

  • Align team structure to support new growth

  • Coach emerging leaders and close executive gaps

Often includes:

  • Launch playbooks

  • ICP & segment definition

  • GTM resourcing & hiring support

  • Category creation

  • Fractional leadership during rollout

Hear from happy clients

  • By implementing her action plan, I was able to increase my profit 50% more than anticipated, AND was able to do it retaining every current client, and even acquiring a few more!

    Amanda, CEO & Founder

  • If you're looking for someone who can help you take your company to the next level, Karen is 100% the person to call! She’s worth every penny.

    Katy, CEO & Founder

  • We would not be where we are today without her. If you’re a business owner feeling stuck or unsure of your next steps, she is the expert you need in your corner. We can’t recommend her highly enough!

    Lindsay, CEO & Co-Founder

  • Karen is truly exceptional. What I appreciated the most were the exercises she designed for my business partner and me, which helped clarify our path ahead.... I highly recommend Karen!

    Amy, CMO & Co-Founder

How Engagements Work

Every project starts with a short diagnostic to identify gaps, clarify priorities, and define the best approach.

Then we tailor the engagement to your needs:

  • Advisory – Strategic partner for founders and execs

  • Projects – Focused sprints on GTM, pricing, positioning & more

  • Fractional – Embedded leadership for critical growth periods

Let's Discuss