Client
Babycito – B2B2C marketplace startup offering concierge-style family services
Context
Two co-founders had achieved early traction but were facing major questions about business model sustainability, revenue growth, and internal alignment as they scaled.
Challenges
Unclear pricing and monetization strategy made growth unpredictable
Founders had overlapping responsibilities and lacked strategic clarity on roles
Marketing wasn’t aligned to target customer pain points or segment priorities
Operations were inefficient, slowing momentum and diluting customer experience
Approach
Led business model reset to clarify positioning, pricing, and revenue structure
Designed role clarity frameworks and strategic planning sessions for co-founders
Refined messaging and ICP, updated website/email strategy to match buyer intent
Implemented forecasting tools and created financial models to guide decisions
Impact
Clearer vision and division of labor between the founding team
Improved pricing confidence and revenue forecasting
Strengthened operational foundation and go-to-market alignment
Renewed conviction and focus that positioned the company for scale
Lindsay Bermudez, CEO & Co-Founder, Babycito
“Working with Karen was nothing short of transformational. Her business consulting services were absolutely critical in helping us navigate the future of our company. Thanks to Karen’s deep experience and invaluable perspective, she guided us through powerful and much-needed conversations about our business trajectory. Because of our work with Karen, we realized that what we were doing needed to change—and we completely pivoted. That shift has already shown success, and it is entirely thanks to the key insights Karen brought to light. We would not be where we are today without her. If you’re a business owner feeling stuck or unsure of your next steps, she is the expert you need in your corner. We can’t recommend her highly enough!
Amy Frost, CMO & Co-Founder, Babycito
“Karen is truly exceptional. What I appreciated the most were the exercises she designed for my business partner and me, which helped clarify our path ahead. Her insights revealed inefficiencies in our operations and demonstrated how strengthening our business foundation could drive growth and financial success. I highly recommend Karen!”
