Client
Juniper Homes – Custom residential construction company
Context
The founder was leading a fast-growing construction business but struggling to scale internal operations, clarify team roles, and build a foundation for sustainable growth.
Challenges
Org structure and job responsibilities lacked clarity, causing bottlenecks and communication breakdowns
Incentives and performance expectations were undefined, leading to uneven accountability
Operational processes like quoting and client communication were inefficient and inconsistent
Approach
Restructured the org chart and defined clear roles, scorecards, and team growth paths
Designed incentive plans tied to both individual and company-level goals
Led marketing and pricing refinement to better align value with positioning
Built SOPs and quote process improvements to streamline operations and customer experience
Impact
Improved team communication, alignment, and motivation
Increased internal efficiency through clarified processes and systems
Positioned the founder to step out of day-to-day firefighting and into higher-leverage strategic leadership
Ongoing improvements to client experience and team culture
Katy Cash, Founder & CEO of Juniper Homes:
“I cannot recommend InnoFig highly enough! I hired Karen to help refine multiple aspects of my construction company, and her advice has been truly invaluable. She tackled a wide range of projects—from revamping our org chart, incentive plans and employee scorecards to developing SOPs with the goal of making our business more efficient and improving communication, both internally and with clients.
What truly sets her apart is her ability to absorb an incredible amount of information about a company in a short time, quickly grasping not just how things are done but also the deeper intricacies involved. She doesn't simply suggest improvements—she delivers thoughtful, strategic solutions that actually work. Thanks to her expertise, we’ve already seen noticeable improvements in our processes and team dynamics.
Beyond her skillset, working with her is genuinely an enjoyable experience. She brings energy, insight, and a refreshing enthusiasm to the process, making business development feel exciting rather than overwhelming. If you're looking for someone who can help you take your company to the next level, Karen is 100% the person to call! She’s worth every penny.
