Client

Global creative marketplace & experiential events brand

Context

The client engaged me to deliver a cross-functional growth roadmap across three core business units: an international art fair series, an online advisory service, and a newly emerging trade vertical.

Challenges

• Event revenue was plateauing and operations varied dramatically by market

• Sponsorship sales lacked strategy, structure, and scale

• Advisory and trade offerings lacked go-to-market discipline and commercial focus

• No unified metrics or roadmap to guide performance or resource allocation

Approach

• Event Business: Rebuilt the business model for international events, created a market-by-market playbook to improve unit economics, and standardized operational workflows to support scale

• Sponsorship: Revamped the function from the ground up—redefining sales value, compensation design, hiring strategy, and team structure

• Advisory & Trade: Built GTM frameworks and outreach strategies to drive proactive sales and lay the foundation for scalable growth

• Org-Wide: Partnered with executive leadership to align teams around KPIs, org design, and long-term planning assumptions

Impact

• Improved event margin through pricing and ops streamlining

• Increased sponsorship deal volume and average contract value

• Shifted advisory sales from reactive to outbound-driven

• Delivered leadership structure and KPIs to drive accountability and future planning